Global Digital Marketing Manager - Norican Group

Specific tasks:

• Train global marketing team on software, and best practice ensuring adoption of lean, best practice processes.

• Create and implement an integrated content strategy plan for on and offline communication.

• Norican content creation owner; plan create and distribution global email and SoMe campaigns.

• Manage customer segmentation and personalization to deliver targeted marketing communications.

• Optimize website and digital assets for an intuitive and seamless user experience.

• Implement A/B testing to continuously improve UX and increase conversion rates.

• Manage upgrade and daily CMS tickets with web development agency.

• Track sales data, maintain databases, and prepare report to measure ROMI using digital analytical tools. To align with GDPR we have migrated from GA4 to Matomo.

• Harnessing data insights and analytics to make informed, data-driven decisions for optimizing marketing strategies and achieving superior outcomes.

• Review SoMe and implement improvements (SEO, PPC, LinkedIn, You Tube).

• Oversee translation process – be first port of call for outsourced translation company.

• Budget coordination, process invoices and align to the budget tracker.

• Proof reading English text for publishing.

• Support the Head of Marketing by accepting ownership for accomplishing new and different requests.

KPI’s:

• Management inc. approval of digital CMS tickets.

• SME for digital communication software with positive feedback.

• Monthly marketing spend aligned to budget.

• Regular analytical reports created which include tangible improvement, shared with marketing / exec teams.

We’re looking for a competent Global Digital Marketing Manager to support, optimize and bring fresh thinking to our digital marketing processes.

Their traits include:

• interest in latest digital marketing trends and technologies.

• an effective, positive creative communicator with an energetic and optimistic outlook and a hands-on approach to work.

• confident person, willing to make recommendations for process improvements.

• enjoys a challenge and being part of a global team.

• flexible, enjoys multi-tasking and every day being different.

• able to uphold Norican’s company values; respect, lead, deliver and develop working towards our mission to “exceed customer expectations”.

• Keen to learn and develop skills.

Professional experience & background:

• Experience leading and managing websites, SEO/SEM, email, social media, analytic tools and display advertising campaigns.

• Have a qualification in marketing or related field.

• Proven ability of teamwork, multi-tasking and bringing a new perspective to current practices, ideally within a global setting.

• Competent user of Microsoft Office, social media, CMS and CRM platforms.

• Use of Adobe creative suite, an advantage.

• Fluent in written & verbal English, other languages an advantage but not essential.