• Train global marketing team on software, and best practice ensuring adoption of lean, best practice processes.
• Create and implement an integrated content strategy plan for on and offline communication.
• Norican content creation owner; plan create and distribution global email and SoMe campaigns.
• Manage customer segmentation and personalization to deliver targeted marketing communications.
• Optimize website and digital assets for an intuitive and seamless user experience.
• Implement A/B testing to continuously improve UX and increase conversion rates.
• Manage upgrade and daily CMS tickets with web development agency.
• Track sales data, maintain databases, and prepare report to measure ROMI using digital analytical tools. To align with GDPR we have migrated from GA4 to Matomo.
• Harnessing data insights and analytics to make informed, data-driven decisions for optimizing marketing strategies and achieving superior outcomes.
• Review SoMe and implement improvements (SEO, PPC, LinkedIn, You Tube).
• Oversee translation process – be first port of call for outsourced translation company.
• Budget coordination, process invoices and align to the budget tracker.
• Proof reading English text for publishing.
• Support the Head of Marketing by accepting ownership for accomplishing new and different requests.
• Management inc. approval of digital CMS tickets.
• SME for digital communication software with positive feedback.
• Monthly marketing spend aligned to budget.
• Regular analytical reports created which include tangible improvement, shared with marketing / exec teams.