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Global Digital Marketing Manager - Norican Group

Altrincham, UK

As the Norican Digital Marketing Manager, you will be responsible for overseeing and executing a diverse range of digital marketing tools and initiatives, with a strong focus on website development, user experience (UX), customer relationship management (CRM), AI tools, system integration, and other relevant responsibilities to future-proof our global business.

You will play a crucial role in developing and implementing functionality and campaigns which will enhance our online presence, drive customer engagement, and optimize digital marketing strategies to achieve our business objectives.

How you can help us to Shape Industry.

Responsibilities:

CMS / UX – Sitecore

• Maximizing digital tools to ensure Norican brands, products and services are promoted via digital platforms.

• Collaborating with cross-functional teams and managing external suppliers to plan, design, and execute website development and enhancement projects.

• Monitoring website performance, analyze user behavior, and implement improvements to increase conversion rates and engagement.  

• Generating content and implementing via CMS and SoMe for all Norican businesses

• Reviewing, creating, and executing digital comms; SEO, PPC, remarketing ads globally

CRM – MS dynamics

• Subject matter expert for CRM within the marketing team.  

• Lead strategy development and implementation for marketing modules to effectively engage and retain customers across various touchpoints.

• Ensure consistency across the digital customer experience.

• Review and improve customer journey by collaborating with the Sales and Customer Satisfaction depts. as needed.


Digital comms

• Creating and developing corporate communications; corporate presentations, SoMe, digital templates. 

• Supporting Norican global businesses with their digital marketing strategy working closely with teams in Americas, Asia and Europe.

• Ensure integrated campaigns, supporting offline communications when necessary.

 

Ensuring Future Resilience

• Managing day to day digital developments ensure we remain forward looking, embracing innovation whilst maintaining a meaningful customer centric approach.

• Identify opportunities to leverage digital tools and automation to increase leads, enhance efficiency and modernize processes.

• Staying abreast of latest technology solutions which can be adopted.

Specific tasks:

• Train global marketing team on software, and best practice ensuring adoption of lean, best practice processes.

• Create and implement an integrated content strategy plan for on and offline communication.

• Norican content creation owner; plan create and distribution global email and SoMe campaigns.

• Manage customer segmentation and personalization to deliver targeted marketing communications.

• Optimize website and digital assets for an intuitive and seamless user experience.

• Implement A/B testing to continuously improve UX and increase conversion rates.

• Manage upgrade and daily CMS tickets with web development agency.

• Track sales data, maintain databases, and prepare report to measure ROMI using digital analytical tools. To align with GDPR we have migrated from GA4 to Matomo.

• Harnessing data insights and analytics to make informed, data-driven decisions for optimizing marketing strategies and achieving superior outcomes.

• Review SoMe and implement improvements (SEO, PPC, LinkedIn, You Tube).

• Oversee translation process – be first port of call for outsourced translation company.

• Budget coordination, process invoices and align to the budget tracker.

• Proof reading English text for publishing.

• Support the Head of Marketing by accepting ownership for accomplishing new and different requests.

 

KPI’s:

• Management inc. approval of digital CMS tickets.

• SME for digital communication software with positive feedback.

• Monthly marketing spend aligned to budget.

• Regular analytical reports created which include tangible improvement, shared with marketing / exec teams.

 

We’re looking for a competent Global Digital Marketing Manager to support, optimize and bring fresh thinking to our digital marketing processes.

Their traits include:

• interest in latest digital marketing trends and technologies.

• an effective, positive creative communicator with an energetic and optimistic outlook and a hands-on approach to work.

• confident person, willing to make recommendations for process improvements.

• enjoys a challenge and being part of a global team.

• flexible, enjoys multi-tasking and every day being different.

• able to uphold Norican’s company values; respect, lead, deliver and develop working towards our mission to “exceed customer expectations”.

• Keen to learn and develop skills.

 

 

Professional experience & background:

• Experience leading and managing websites, SEO/SEM, email, social media, analytic tools and display advertising campaigns.

• Have a qualification in marketing or related field.

• Proven ability of teamwork, multi-tasking and bringing a new perspective to current practices, ideally within a global setting.

• Competent user of Microsoft Office, social media, CMS and CRM platforms.

• Use of Adobe creative suite, an advantage.

• Fluent in written & verbal English, other languages an advantage but not essential.

What we offer:

pension scheme 

Company Pension Scheme

 team socials 

Team Socials

  global team

Successful Global Team

competitive salary 

Competitive Salary

employee award

Employee Service Awards

  hybrid working

Hybrid Working Policy

 

Additional info:

• 37.5 hours / week.

• Flexible working, based from our Altrincham HQ.

• Innovative, friendly, modern office space.

• Performance based bonus.

• 25 days holiday + bank holidays.

• Enhanced pension contribution.

• Work for an international manufacturing business with opportunity for international travel.

 

Interested?

If you like to actively Shape Industries of the future, take responsibility, and become part of an agile and diverse team, we are looking forward to your application.

To learn more about our company culture, please find us on LinkedIn.

To apply fill out the form below by 15th September 2023.

 

Download the job description

Global Digital Marketing Manager

We are Norican