Meet Norican experts

DISA, Italpresse Gauss, StrikoWestofen, Wheelabrator: these four leading, globally operating technologies, all powered by Norican Digital - our digital solutions arm dedicated to helping customers realise the benefits presented by the Industrial Internet of Things (IIoT) – mean one thing: that Norican is equipped and ready to meet all your foundry needs. 

Drawing from our collective toolbox of technologies, machines, processes and experience, we have the technical expertise and capability to answer your foundry challenges and objectives, from supporting specific elements to providing complete end-to-end foundry solutions. 

Our people are integral to our business, which is why experts from across Norican attended GIFA to answer questions, deliver insightful seminars, present technologies and support your business. Here’s a quick summary of who’s who, and what their specialisms are.

Per Larsen
Per Larsen, Product Portfolio and Innovation Manager, DISA 

An alumnus of the Technical University of Denmark, where he graduated as a Master of Science, Per joined DISA back in 1996 as a foundry application engineer. Tasked with solving casting-related problems on-site for customers, Per’s love of innovative solutions and years of foundry-floor experience saw him become Innovation Manager for DISA in 2006, before assuming his current role in 2017. 

Talk to Per about: Casting challenges, improving efficiency, sustainability and quality through innovation, working with aluminium

Languages spoken: Danish, English, German

Kasper Paw Madsen
Kasper Paw Madsen, Global Product Manager, Digital Solutions, DISA

Kasper started with DISA in 2007 as an automation technician, testing and troubleshooting moulding lines and related equipment to optimize performance. Building his expertise in data-driven processes and digitisation, first as an RMS (remote monitoring services) Engineer and subsequently as Global Product Manager (Parts & Services), Kasper became Global Product Manager, Digital Solutions, in 2017. 

Talk to Kasper about: Digitisation, automation, process optimisation, Industry 4.0, connected/integrated foundry solutions 

Languages spoken: Danish, English

Lars Hjelm
Lars Hjelm, Global Product Manager, Vertical Moulding, DISA

Lars has been with DISA for over 30 years, joining the company as a Quality Control Test Engineer in 1986. Other positions held include Field Service Engineer and Global Product Manager, Aftersales. In addition to being part of DISA’s extensive product development team, Lars is currently responsible for the complete product lifecycle of DISA vertical moulding machines, ensuring existing and retrofit solutions are available to help customers always get the most out of their machines. 

Talk to Lars about: Quality control, vertical moulding solutions, extending equipment lifecycles 

Languages spoken: Danish, English, German

Michael Colditz
Michael Colditz, Global Product Manager, Horizontal and Non-Iron Solutions, DISA

Educated at Georg Schwarz School of Engineering in Leipzig, Michael has had a passion for foundry engineering from a young age. At DISA, where he is now a Global Product Manager – having previously worked with DISA customers across Europe and South East Asia in Area Sales positions – Michael now champions and supports customers using our horizontal moulding solutions, DISA MATCH and DISA FLEX. He is also an expert on aluminium castings made using green sand technology. During a career spanning more than 30 years, Michael has previously worked for organisations including Heinrich Wagner Sinto and Küttner. 

Talk to Michael about: Engineering challenges, horizontal moulding, non-iron solutions including aluminium, green sand technologies

Languages spoken: German, English

Bo Haugbølle
Bo Haugbølle, Vice President OEM Sales, DISA

Bo joined DISA over 21 years ago and as such has a detailed knowledge of the company’s solutions and services that is hard to rival. Starting out as a Technical Apprentice back in 1998, Bo has since worked in technical, testing, support and managerial positions aligned with key product lines and global markets. The former Head of Product Management at DISA assumed his current role as Vice President OEM Sales in April 2017. 

Talk to Bo about: Product and productivity optimisation, maintenance and upgrade innovations, horizontal & vertical moulding, DISA aftermarket support services

Languages spoken: English, German, Danish

Rudi Riedel
Rudi Riedel, President, Norican Digital

Formerly the CEO of StrikoWestofen Group, and President of Light Metal Castings Group, Rudi became President of Norican Digital in 2017. He leads an expert team in developing Industry 4.0 products to support all four Norican technologies - StrikoWestofen, Disa, Wheelabrator, and Italpresse Gauss – and the customers they serve, who are looking to boost productivity by harnessing the Industrial Internet of Things (IIOT). Rudi has also held senior management positions at KERN Microtechnik GmbH and Georg Fischer, 

Talk to Rudi about: How to start the digital transformation in your company, how to create value with Industry 4.0, connected/integrated foundry solutions, improving productivity, future trends in data-driven foundries 

Languages spoken: German, English, French

Dennis Janitza
Dr. Dennis Janitza, VP Technology Development, Norican Digital

With a Masters of science and a Ph.D. in Mechanical Engineering from the Technical University of Munich (TUM), Dennis has been VP Technology Development of Norican Digital since 2017, where he works alongside President Rudi Riedel to develop and deliver 4.0 digital solutions to optimise and connect Norican technologies, enabling customers to benefit from top of the art digital integrations and data-driven efficiencies. Dennis was previously CEO of StrikoWestofen America. 

Talk to Dennis about: How to start the digital transformation in your company, how to create value with Industry 4.0, connected/integrated foundry solutions, improving productivity, future trends in data-driven foundries 

Languages spoken: English, German, Python

Peter Reuther
Peter Reuther, Senior Vice President CPI Thermal, StrikoWestofen 

Peter, who joined StrikoWestofen in 2001, was made SVP in 2018 following 5 years as the brand’s Sales Director Europe. A mechanical engineer by trade, Peter Reuther has filled several sales positions within StrikoWestofen, starting in sales support and, since 2013, heading the Europe OEM business as Sales Director. With his comprehensive experience and deep technical expertise, he is focused on expanding the market-leading position of StrikoWestofen in the sector and helping to create a sustainable innovation pipeline of new products and services. 

Talk to Peter about: StrikoWestofen, aluminium foundries, industry trends, high-end furnace technologies for the light metal casting industry

Languages spoken: German, English

Theodoor van der Hoeven
Dr. Theodoor van der Hoeven, VP Product Development, StrikoWestofen

As head of research and product development, Theodoor van der Hoeven is passionate about driving digitisation across StrikoWestofen, Norican and the foundry industry as a whole. His role, which he had held since 2016, places Theodoor at the heart of trend identification, development processes and all  projects for new StrikoWestofen products. Prior to working at StrikoWestofen, Theodoor held positions at AVL SCHRICK GmbH and DAF Trucks NV. He gained his doctorate in Energy Technology from the Eindhoven University of Technology. 

Talk to Theodoor about: Digitisation, Industry 4.0, Big Data, furnace technology for light metal casting, process optimisation, automation and connectivity. 

Languages spoken: English, German, Dutch

Rudi Hillen
Rudi Hillen, Development Engineer, StrikoWestofen

With over 28 years’ mechanical and process engineering experience, Rudi has been a Development Engineer at StrikoWestofen since 2003 when he joined the company from L.& C. Steinmüller GmbH. During studies at the Technische Universität Darmstadt, Rudi focused on Fluid Mechanics and Process EngineeringDuring. Rudi works across a number of development areas at StrikoWestofen but specialises in aluminium melting furnace solutions. 

Talk to Rudi about: Aluminium furnaces, melting technology for light metal casting, process runs, operation and energy optimisation, data analysis

Languages spoken: German, English

Holger Stephan
Holger Stephan, VP AM Sales Support & Service, StrikoWestofen

Holger kick-started his interest in engineering as an apprentice mechatronics technician. He managed construction sites around the world before joining StrikoWestofen as a service technician over 20 years ago, primarily supporting customers using the StrikoMelter melting furnace. For the past ten years, Holger has headed up the company’s ‘Service and Spare Parts’ division, where he is responsible for - and passionate about - analysing, improving, and modernizing solutions to ensure customers achieve the best possible results from their StrikoWestofen technologies. 

Talk to Holger about: Melting furnace technology, StrikoMelter and Westomat modernisations to optimize energy efficiency and system uptime, improving solution life cycles, customized training programmes

Languages spoken: German English

Frank Schürmann
Frank Schürmann, Product Manager, StrikoWestofen 

Having graduated in engineering from Dortmund University, Frank joined StrikoWestofen in 1999 working within the sales team for the Westomat dosing furnace and solutions for low-pressure die casting. Gaining a vast wealth of experience in this area, Frank was appointed to his current position in 2013, with a clear remit – optimising high-tech solutions to solve customer challenges in dosing processes. He has become one of the company’s ‘go to’ experts and a leading industry specialist. 

Talk to Frank about: All aspects of high-tech dosing furnace technology, Westomat, future dosing technology trends, solution optimisation. 

Languages spoken: German, English

Fabio Cadei
Fabio Cadei, HPDC R&D Senior Engineer, Italpresse Gauss

Having graduated with a Masters in Aeronautical Engineering and Space Propulsion from the renowned technical university Politecnico di Milano, Fabio joined Italpresse Gauss as MechanicalEngineer in November 2011 and since 2016 he covers the role of R&D Senior Engineer. He is dedicated to evolving and developing die casting machines, specialist solutions and optimising technology for energy efficiency gains. 

Talk to Fabio about: Die casting technology, energy efficiency gains through technical design 

Languages spoken: Italian, English 

Alberto Masgoutiere
Alberto Masgoutiere, Spare Parts Manager, Italpresse Gauss

Alberto Masgoutiere has headed up the spare parts department for Italpresse Gauss since 2017. Having studied management and process engineering at the University of Brescia, and subsequently gained initial industry experience working in lean production projects for an international manufacturing company, he joined Italpresse Gauss in 2014 as an Industrial Controller. In his current position, Alberto is in charge of managing and optimizing the sales process of spare parts - from quotation to shipment – focusing on ways to improve customer service, speed up quotations, quickly identify issues and deliver the right technical support, all while maintaining short, reliable delivery times. 

Talk to Alberto about: Italpresse Gauss, technical issues, die casting spare parts

Languages spoken: Italian, English, French

Stanislav Venclik
Stanislav Venclik, Vice President Portfolio Development, Wheelabrator

Stanlislav’s career (primarily with shot blast equipment) spans over 20 years and has seen him work with Norican colleagues around the world. He specialises in taking on engineering challenges - with a focus on concept engineering, product development, project management and knowledge/technology transfer with Wheelabrator teams in China and India. Since 2017, he has been based at the Center for Product Innovations in Zurich, Switzerland, developing Wheelabrator’s product portfolio to ensure it fits with industry and customer needs.

Talk to Stanislav about: Mechanical design, shot blast technology, connected foundry technologies, Industry 4.0, technology optimisation

Languages spoken: Czech, English, German

Heinrich Dropmann
Heinrich Dropmann, Vice President Automotive and General Industries, Wheelabrator

Heinrich has been with Wheelabrator for over 27 years. He heads up the team based at Wheelabrator’s Centre for Product Innovations in Metelen, Germany, optimising all shot blast machine ranges and also designing solutions tailored to specific customer requirements – often for advanced wheelblast applications for sectors such as automotive.

Talk to Heinrich about: Optimising and designing shot blast process and solutions, integrated production processes

Languages spoken: English, German 

Lars Südfels
Lars Südfels, Team Leader Sales Support Wheel Shot Blasting Technology Automotive and General Industries, Wheelabrator

Lars joined Wheelabrator in 1999 as Detail Design Engineer and since then has worked in project management, as an Equipment Modernisation Programme (EMP) Coordinator, and in Wheelabrator’s concept engineering team, before finally moving into sales of OEM equipment. His diverse roles at the company – working with customers and colleagues from around the world - have given Lars a deep and specialist understanding of wheel shot blasting solutions for the sectors he now serves. Every day he, and the team he leads, support Weelabrator’s regional sales and service teams in delivering the best and most efficient solutions for customers.  

Talk to Lars about: Shot blast technology for automotive and general industries, optimising and designing shot blast process and solutions. 

Languages spoken: German, English 

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