Simpson Technologies joins Norican Group

 We have acquired US-based Simpson Technologies, experts in equipment for the mixing, cooling, handling, reclamation and analysis of sand.

The 110-year-old family business is based in Aurora, Illinois, and has subsidiaries in Germany and India and has a significant footprint in both foundry and chemical process industries. Joining us will expand Simpson’s global reach, offer a one-stop shop for joint foundry customers and give chemical process industry customers access to our leading digital technologies through our Monitizer brand.

For us, the acquisition is a natural extension of our complete foundry offering, strengthening our capabilities in sand preparation, reclamation and laboratory testing.

The Simpson brand will sit alongside our four technology brands – DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator – as well as digital brand Monitizer.

The existing Simpson team remains in place. Simpson’s Bruce W. Dienst will take over the leadership of all Norican activities in the North American region as well as continuing as President & CEO of Simpson Technologies.

Watch our message from Anders, our CEO, Bruce and Ulla (DISA President).


“I’m delighted to welcome Simpson Technologies into the Norican family. It’s a great match for both sides. We were particularly impressed with Simpson’s outstanding sand reclamation and energy-efficient continuous sand mixing equipment, which perfectly complements our suite of sustainable foundry technologies. It’s reflective of an ethos that values resources and works hard to reduce our industries’ impact on the planet.”

Anders Wilhjelm, Norican CEO

Bruce W. Dienst, President & CEO of Simpson Technologies says

“We are very excited and honored to join the Norican family whose values, strategic vision and technologies fully align with and complement ours. In fact, we’ve already worked with and respected many of our new colleagues for decades.

In North America, we will further integrate Simpson with Norican brands to provide a complete solution that produces castings of the highest quality. With Norican, Simpson will extend our innovative technologies to a global customer base with unequalled local support and technical assistance.”

Find out more about Simpson Technologies